SnifferGPS is a dog collar with a GPS tracking system that allows you to track their pets on any device, anywhere. Sniffer alerts you and tracks your dog in real time.
View product at https://sniffergps.com/
Approximately over 10 million dogs and cats are either lost or stolen in the U.S. every year. To keep your dog safe, SnifferGPS created a collar GPS that allows you to track your pet on any device, anywhere, anytime.
Our challenge was to create an iOS app that will allow users to see their dog's location and get notifications when the dogs are out of bound.
Team x3
My Role - User Interviews, Affinity Mapping, User Journey Map, User Testing, Ideation, Sketching, UI Design, Hi-fi Mockups, Prototyping
Tools - Sketch, inVision, Pen & Paper
Duration - 28 days
We were prompted to design a seamless experience for users to easily track their dog, see battery percentage, and access the fence feature.
Survey results helped narrow down the user demographics to high income users who are older living in metropolitan areas with major roads. The fence will need to be precise considering the small sqft in most city homes. Through the competitive analysis, many of them use a form of top navigation and lack a demo option that allow users to browse the app before purchase.
After analyzing SnifferGPS’s main competitors and took note of the main functionality, we sketched out ideas of the landing page, map and dog profile.
Journey Mapping helped us organize and prioritize features. Here we realized the need to focus on minimizing the pain of the on-boarding process.
Once we have identified our problems, we brainstormed a broad range of options that would address these issues.
We sketched out ideas on paper for Map Page, the On-boarding process and Billing.
5 out of 9 users tested preferred top navigation to bottom navigation
We focused on these elements to ensure that our design is intuitive and efficient in trying to track a dog, especially in situations where a dog is out of bound.
Easy Navigation
Simple navigation through the app.
Clear Map Display
Quickly see where their dog is at all times.
Share Information
Share their dogs location/profile with anyone.
Security
Set up a a safety fence for their dog.
Multiple Pets
Add multiple dogs to their app.
Battery Notification
See battery life on the app.
Testing showed that the fence function needs to be prioritized and the billing requirements & on-boarding needs to be minimized further.
Users have four options to access the app:
1. Sign Up with Facebook
2. Sign Up with Email
3. Login (Top Right)
4. Demo (in cases where users do not have the collar)
Top Left
Edit User Profile
Access Menu/Settings
Top Right
Turn on Fence View (Edit/Add New fence)
Turn Collar Lights On/Off
Bottom
Show the Dog’s Location Status + Collar’s Battery Percentage
Swipe up for Dog Profile
Swipe Left/Right to switch between dogs
Edit Dog Profile
Show Battery Percentage and remaining time on tracking collar
Add Notes. Share with friends and neighbors. Device Details