The Atlanta Beltline is a living, breathing part of the Atlanta community, consisting of a network of parks and trails circling the core of the city's intown neighborhoods.
Our challenge was to design an app that would play a supporting role in generating enthusiasm and encouraging users to get involved with the Atlanta Beltline.
Team 3x
My role - Information Architecture, User Testing, Ideation, Hi-fi Mockups, Prototyping
Tools - Sketch, inVision, Pen & Paper
Duration - 14 days
Developed personas to summarize the user’s needs, values, and beliefs
Created user journey map to further empathize with the user’s relationship with the Belt Line, starting from the moment they consider visiting to participating in events on the Belt Line
Performed card sorting to generate ideas for the information architecture of the app
Exploring the Atlanta BeltLine is easier than ever now that smartphone users have a comprehensive way to navigate around the city’s growing loop of trails and parks. Visitors can now conveniently pinpoint parks, trails, access points, art, transit, and even parking using the app’s interactive map feature.